What I do
Lead discovery and clarify requirements with stakeholders, then translate them into clear flows and structure (e.g., IG Prime redesign)
Design complex, data-heavy SaaS experiences and make them feel simple to use (e.g., Fuelink)
Build and evolve design systems for consistency across large products and teams (across multi-module platforms)
Design mobile app experiences that are practical for real-world users (e.g., Refridge marketplace app)
Create brand foundations and visual identity when needed, not just UI screens (e.g., Refridge branding and logo)
Collaborate closely with dev teams from early concepts to UI-ready specs and polished final details